Social media platforms have been beneficial for business owners when it comes to free advertising and marketing for their products and services. Facebook and Twitter are the most widely sought after social media platforms when it comes to advertising and marketing for your products and services. However, when it comes to the use of social media for your business, it is essential for you to ensure that you also use Instagram for promoting and marketing your business and getting the targeted traffic and revenue, you deserve.
Can small local businesses use Instagram?
When it comes to the use of Instagram, you should not think that small businesses do not stand a chance of survival when it comes to branding and marketing of their goods and services. The good news is that Instagram has over 500 million active users and the figure is increasing day by day. The targeted audience is young primarily within the age group of 18-30 years, and this is why you stand an excellent chance of connecting with them when it comes to new products and services. They also form the significant bulk of your real Instagram likes when you advertise your goods to them.
With older customers, you will find that they are not open to change too much. If they have been using a single product for many years, they are quite happy with that product and have no inclination or wish to change. However, with younger customers, they are open to experiment and trial. It means when it comes to connecting with the targeted audience with your goods and services you do stand an excellent chance.
How can you as a small local business enjoy the benefits of Instagram?
If you are a small local business, you effectively can enjoy the benefits of Instagram in the following ways-
- Ensure that you have a location page when you register your business. It can quickly be done on Foursquare, which is a location-based social media website for mobile customers. Instagram picks up the location database of Foursquare for tagging the photo to the location. If you do not have a location tag on Foursquare, you may add your location in the following ways-
- Download the Foursquare mobile App from Google Play
- Go to the check-in tab and search the location you wish to add
- Add the location in the options provided by the app.
Once you have registered on Foursquare, the next step for you is to create your profile on Instagram and sign up using your company’s brand name. You should add a good profile picture of your business and ensure that you place a link to your business website in the bio section. Ensure that you write a good bio and always use good quality visual content with the location tag so that customers can find you quickly. Being a small local business does not mean that you cannot compete with your larger counterparts. If you are not registered on Instagram now, ensure that you register for it today and reap the advertising and marketing benefits for your small local business with success.
Author bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. Learn more on Like4Like Instagram technique on his blog.