All small businesses are cross promoting themselves on Facebook and Twitter. The truth is, Facebook and Twitter are two different marketing platforms and they bring different results. That’s why you have to look for the right time to post on Twitter and Facebook. Depending on the type of business you are running, you could be using the wrong platform.
Facebook and Twitter both work differently. It is pretty clear that Facebook is a full-fledged social networking platform, and Twitter is a micro-blogging platform. If you understand their differences, you can actually target your customers well by using the right marketing strategy. Let’s have a look at these differences:
Message outreach and response
Facebook gives the opportunity to reach to a wider target market and spread your message. However, Tweets are short lived and you cannot really type a big message. Facebook posts can be long and they can survive for a long time.
Business relationship vs. brand identity
Facebook lets you build a relationship with customers on a personal level. It also gives you the power to steer the conversation in any direction you like.
Twitter, on the other hand, lets you build brand identity. The tweets have to precise and specific. They should be related to your business. For example, if you want to make a new business announcement, it is going to get more response on Twitter than Facebook. Twitter marketing lets you control how you want your brand to look like while Facebook marketing is more about how others see your brand.
Conversation and reaction
Twitter and Facebook both let you communicate with your prospects. However, the way communication is carried over each of these platforms is quite different. Facebook lets you start a conversation, get customer response and seek their approval. Twitter is more about reactions since people Tweet to share their experience with a brand, or their reaction to something.
Even though Twitter has a character limit, but it requires as much effort as it does in case of marketing on Facebook. Facebook gives you the freedom to share any type of media. It is ok to share content even if it is not directly related to your business. You can share any article, photo or video about anything that interests their audience. But when it comes to Twitter, you have to be extremely relevant with the captions, photos and tweets. You don’t even have much space to write your message so you have to be careful with your choice of words.
That’s because Twitter is more about introducing your business as a brand and Facebook is more about building brand presence and keeping your customers happy.
All businesses use social media for lead generation but you have to be careful with choosing the right channel for the right purpose. When it comes to Twitter, it is best for adding effective CTAs for lead generation. You can direct a visitor to your website very easily.
In short, if you use the right marketing tactics and cash on the specialty of each platform, you will see the results pretty soon.